Business Networks Denver CO
Welcome to our video blog for local businesses in the Denver Colorado areas. To watch our videos just click the playlist image and be sure to check this blog often so you can view our newest local business videos!
The State of Video
Marketing in 2018
1. Video usage is on the rise.
- 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.
- 99% of those who already do use video, say they'll continue to do so in 2018.
- 65% of those who don't currently use video, say they plan to start in 2018.
2. We watch a lot of video.
From
the video content we watch at work, to online streaming services and
beyond, video is a central part of how we live. We asked respondents
specifically how much video content they'd watch in a typical day,
and the average response was 1.5
hours. 15%, meanwhile,
told us they watch more than 3 hours of video on a typical day.
3. Marketers rely on video to help them do their jobs.
Video
is often cited as a tool that helps drive various areas of business
performance, and the numbers back up those claims:
- 97% of marketers say video has helped increase user understanding of their product or service.
- 76% say it helped them increase sales.
- 47% say it helped them reduce support queries.
- 76% say it helped them increase traffic.
- 80% of marketers say video has increased dwell time on their website.
- 95% of people have watched an explainer video to learn more about a product or service.
- 81% of people have been convinced to buy a product or service by watching a brand's video.
- 69% of people have been convinced to buy a piece of software or application by watching a video.
- 85% of people say they'd like to see more video from brands in 2018.
4. Consumers love video.
It's
probably unsurprising, but video seems to add tremendous value to our
experience as customers, too ...
Where
both video and text are available on the same page, 72% of
people would rather use video to learn about a product or service.
5. We love to share.
There's
a popular misconception that people will generally only share
frivolous, entertainment videos (cats and epic fails!) Our findings
suggest that, if you create video content that your specific audience
enjoys, 83% of
consumers would consider sharing it with their friends. Being a brand
is not necessarily a
disadvantage -- content is king!
6. LinkedIn is poised to fly in 2018. Snapchat? Not so much.
We
asked our respondents about all sorts of different platforms and
techniques -- YouTube, Facebook, interactive video and more. The most
eye-catching metrics, surprisingly, came from LinkedIn, suggesting
that a video revolution could be set to take place on the
'professional' social network in the coming year.
While
currently only 38% of
marketers share video content on LinkedIn, three-quarters
of them reported
it to be a successful tactic -- and comfortably
over half (55%) said
they would continue, or start, in 2018.
Throughout
the past few years, Snapchat has been one of a number of social
channels branded 'the next big platform' for marketers. Our data
paints a different picture. Clearly, Snapchat is a must-have for
millions of consumers, but as a marketing tool, it's floundering
badly.
Only 11% of
our respondents have used Snapchat as a video marketing platform, and
only 27%
of those reported
finding it effective (comfortably the lowest rating of any other
platform or technique.) More damningly, it's usage is set to fall in
the next 12 months, with a paltry 9% intending
to use Snapchat for video marketing during 2018.
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The Benefits of Uploading Your Business Videos To Facebook 2018
Facebook has entered the Video Wars, as well as it's entered them hardcore. It's obtained rigid competition from Youtube, which has that area however it's additionally got a big benefit: as the largest social media sites network, it's obtained ownership of the "entertainment" area.
This is a huge chance. Facebook is seeking video clip; particularly, it desires video that's uploaded natively, not outgoing (according to Youtube or Vimeo). That's why you see a lot video clip crossing your feed nowadays.
It's your chance to obtain know the first stage. While Facebook's been pushing video for fairly a long time, it's just really launched the hype in 2018..
Now, when you do a Facebook search, Facebook's going to seek to see if there's a pertinent, internally-embedded video.
Remember, people most likely to Facebook for social material. Which implies that you're going to wish to make your video enjoyable, interesting, or visually unusual. It's first going to appear in individuals' eyes as they scroll through their pal's feed, which suggests it has a really short time (on mute!) to record the attention.
So pay focus to the three laws of infomercial:.
1. Always use shocking graphics.
2. Always do your initial grab quickly, to obtain people while they scroll.
3. Make sure you hit your logo design up huge-- however do not allow it sidetrack from the message.
Facebook video is only obtaining hotter. You should get in on this today!
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Mainstream residence enjoyment is wired with video blogging. Commonly understood as vlogs (short term for video blog site), normally it consists of scenes of day-to-day live.
Not simply an electrical outlet for media action, vlogs can also be successful. Inning accordance with some professionals, by producing a video marketing sensible things and linking it up with numerous web directories, quick income is an opportunity.
Youtube can be a really normal instance of a source for the different vlogs being done today. A great deal of individuals blog posts their video clips either practical or of no feeling in all.
Specifically exactly what should be the material of my vlog?
Generally, everything you could think of. You might consist of anything -your recommended food, an MTV you happily taped, vices, negative sleeping routines, health problems-ANYTHING.
Majority of the experimental vlogs represents a liberated take of recorded brief videos of occasions or events like birthdays, college graduations, wedding events, and so forth. It does not need to be a crowd-pleaser; it simply has to be real.
Exactly how can I start my own video blog?
Place the lens before something that you think would certainly be fascinating and also would certainly capture your target market's attention like your face or your next-door neighbor's bathing routines. The time will depend on exactly how you would certainly envision your vlog's appeal and also resolution to the masses.
When is the correct time to start?
After you've assembled the very best gadgets, make a go for it. Take it as you want. Tape-record it as you please. At any kind of time is the ideal time. Just make specific viewers end up recognizing just what you've wired.
Below are 3 easy steps for newbies as well as initial timers on means to establish up a vlog.
1. Envision-- of how your vlog would look like. Think about the techniques. Consider the filling. Believe on just how it would certainly start as well as just how it would certainly finish. Surf your way via the net RIGHT NOW if you have no idea on how a vlog actually resembles!
2. Design-- after streaming the material of your video right into the computer, its finest that you uncover an ideal as well as acquainted blog internet site.
Release-- release your vlog on your favored internet site. You're really very own video blog website. Finally, a little area amongst millions!
An amateur vlog is constantly welcome, no one will sue you for showing your butt-crack. Do not simply go with the fundamentals. Make your vlog more enticing by advertising ingenious words people would seek.
Popularly recognized as vlogs (short term for video blog), normally it contains scenes of every day life.
The time will certainly depend upon exactly how you would envision your vlog's appeal and also resolution to the masses. If you have no principle on how a vlog in fact looks like, browse your means through the net RIGHT NOW!
An amateur vlog is always welcome, no one will sue you for revealing your butt-crack. Make your vlog much more attractive by marketing creative words individuals would certainly search for.
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So we all recognize that Google is effective in search. But that's not the whole tale. Bing controls an enormous 30% of the search market. That's substantial! As well as while Yahoo's 5% is not huge, consider the variety of searches everyday-- literally countless Yahoo searches. Why would certainly you allow that just slide apart?
That suggests it's vital to collaborate with a marketer whose knowledge expands past the Google continuum. Once more, certainly, Google is actually important. But you require the various other searches! Bing's 30% of marketshare is substantial. Would you want one in three consumers to never ever discover you, even if you ignored a major internet search engine? Definitely not!
The creation of Microsoft, Bing is bundled with their software application and also is the default on several Windows systems. If you have high rankings on Bing, also without Google, you've obtained a really good piece of the prospective consumer dollars.
As well as Yahoo may be small, but its advocates are faithful. And also, "small" is loved one. Getting top positions on Yahoo could get you discovered by thousands of individuals. Don't allow yourself neglect that!
Don't forget to think about Baidu. Google does not run in China. That indicates if you desire to capture the massive Chinese customer market, you're mosting likely to need Baidu on your side. See to it that your marketer could assist with Baidu.
AOL still has a powerful integrated userbase, and also they're very devoted. It's a critical online search engine. Ensure you do not disregard it.
Excite as well as DuckDuckGo are not the biggest engines, but they're both effective and well-loved by their hadcore followers. Cover your bases and make sure to deal with them!
You owe it to on your own to make certain that your site has the highest feasible internet search engine ranking, not simply on Google, however also on all the internet search engine. This is absolutely critical. Make it a core component of your web technique!
===========================
What Is Video Blogging? (Vlogging)
Mainstream residence enjoyment is wired with video blogging. Commonly understood as vlogs (short term for video blog site), normally it consists of scenes of day-to-day live.
Not simply an electrical outlet for media action, vlogs can also be successful. Inning accordance with some professionals, by producing a video marketing sensible things and linking it up with numerous web directories, quick income is an opportunity.
Youtube can be a really normal instance of a source for the different vlogs being done today. A great deal of individuals blog posts their video clips either practical or of no feeling in all.
Specifically exactly what should be the material of my vlog?
Generally, everything you could think of. You might consist of anything -your recommended food, an MTV you happily taped, vices, negative sleeping routines, health problems-ANYTHING.
Majority of the experimental vlogs represents a liberated take of recorded brief videos of occasions or events like birthdays, college graduations, wedding events, and so forth. It does not need to be a crowd-pleaser; it simply has to be real.
Exactly how can I start my own video blog?
Place the lens before something that you think would certainly be fascinating and also would certainly capture your target market's attention like your face or your next-door neighbor's bathing routines. The time will depend on exactly how you would certainly envision your vlog's appeal and also resolution to the masses.
When is the correct time to start?
After you've assembled the very best gadgets, make a go for it. Take it as you want. Tape-record it as you please. At any kind of time is the ideal time. Just make specific viewers end up recognizing just what you've wired.
Below are 3 easy steps for newbies as well as initial timers on means to establish up a vlog.
1. Envision-- of how your vlog would look like. Think about the techniques. Consider the filling. Believe on just how it would certainly start as well as just how it would certainly finish. Surf your way via the net RIGHT NOW if you have no idea on how a vlog actually resembles!
2. Design-- after streaming the material of your video right into the computer, its finest that you uncover an ideal as well as acquainted blog internet site.
Release-- release your vlog on your favored internet site. You're really very own video blog website. Finally, a little area amongst millions!
An amateur vlog is constantly welcome, no one will sue you for showing your butt-crack. Do not simply go with the fundamentals. Make your vlog more enticing by advertising ingenious words people would seek.
Popularly recognized as vlogs (short term for video blog), normally it contains scenes of every day life.
The time will certainly depend upon exactly how you would envision your vlog's appeal and also resolution to the masses. If you have no principle on how a vlog in fact looks like, browse your means through the net RIGHT NOW!
An amateur vlog is always welcome, no one will sue you for revealing your butt-crack. Make your vlog much more attractive by marketing creative words individuals would certainly search for.
========================
The Necessity Of Being Ranked In Online Search Engines Other Than Google 2018
So we all recognize that Google is effective in search. But that's not the whole tale. Bing controls an enormous 30% of the search market. That's substantial! As well as while Yahoo's 5% is not huge, consider the variety of searches everyday-- literally countless Yahoo searches. Why would certainly you allow that just slide apart?
That suggests it's vital to collaborate with a marketer whose knowledge expands past the Google continuum. Once more, certainly, Google is actually important. But you require the various other searches! Bing's 30% of marketshare is substantial. Would you want one in three consumers to never ever discover you, even if you ignored a major internet search engine? Definitely not!
The creation of Microsoft, Bing is bundled with their software application and also is the default on several Windows systems. If you have high rankings on Bing, also without Google, you've obtained a really good piece of the prospective consumer dollars.
As well as Yahoo may be small, but its advocates are faithful. And also, "small" is loved one. Getting top positions on Yahoo could get you discovered by thousands of individuals. Don't allow yourself neglect that!
Don't forget to think about Baidu. Google does not run in China. That indicates if you desire to capture the massive Chinese customer market, you're mosting likely to need Baidu on your side. See to it that your marketer could assist with Baidu.
AOL still has a powerful integrated userbase, and also they're very devoted. It's a critical online search engine. Ensure you do not disregard it.
Excite as well as DuckDuckGo are not the biggest engines, but they're both effective and well-loved by their hadcore followers. Cover your bases and make sure to deal with them!
You owe it to on your own to make certain that your site has the highest feasible internet search engine ranking, not simply on Google, however also on all the internet search engine. This is absolutely critical. Make it a core component of your web technique!
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